| | | | | | | | Agenda Item - 2.a.
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
| To: | Scott C. Stiles
| From: | John Montanchez
| | Dept.: | City Manager
| Dept.: | Community Services
| | Subject: | Approval of a Five-Year Agreement with the Strawberry Festival Association to conduct the annual Strawberry Festival and Parade. (Action Item) | Date: | 10/23/2018 |
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| | | | | | | | OBJECTIVE
To transmit a new five (5) year Agreement between the City and the Strawberry Festival Association (Association) in order for the Association to conduct the Strawberry Festival at Village Green Park and Parade on city streets, over the Memorial Day weekend of May 24-27, 2019, as well as each of the next four (4) years, through 2023. |
| | | | | | | | BACKGROUND
For 60 years, the Association has organized the annual Strawberry Festival and Parade each Memorial Day weekend. The four-day event includes a parade, carnival rides, food, vendors, entertainment and activities. The most recent agreement between the City and the Association authorized the Association to conduct this event through 2018.
The Association has requested that they City allow them to continue to conduct the annual Strawberry Festival at Village Green Park and Parade on city streets. |
| | | | | | | | DISCUSSION
Attached is a five-year Agreement with the Association, allowing them to conduct the annual Strawberry Festival at Village Green Park and Parade on city streets from 2019 through 2023. The more significant aspects of this Agreement include provisions related to allowable festival activities, insurance requirements, reimbursement for City support, and regulations regarding hours, sound and crowd levels.
The proposed Agreement has been signed by representatives from the Association, and has been approved as to form by the City Attorney. |
| | | | | | | | FINANCIAL IMPACT
The Association is required to reimburse the City an amount not to exceed $42,000 per year for costs incurred in support of the Festival. Additionally, the Association would be responsible for all extraordinary costs attributable to the operation of the Festival, and reimbursement of $5,000 for renovation of the turf area. |
| | | | | | | | RECOMMENDATION
It is recommended that the City Council:
- Approve the Agreement with the Strawberry Festival Association to conduct the Strawberry Festival at Village Green Park and Parade on city streets over the Memorial Day weekend of May 24-27, 2019, as well as each of the next four (4) years, through 2023; and
- Authorize the City Manager to execute the Agreement, including any minor modifications as appropriate hereto, on behalf of the City.
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| ATTACHMENTS: | | Description | Upload Date | Type | File Name | | Agreement | 10/17/2018 | Backup Material | 10-23-18_Strawberry_Festival_Final_Agreement_2019-2024.pdf |
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