| | | | | | | | Agenda Item - 3.b.
City of Garden Grove
INTER-DEPARTMENT MEMORANDUM
| To: | Scott C. Stiles
| From: | John Montanchez
| | Dept.: | City Manager Office
| Dept.: | Community Services
| | Subject: | Progress report on the Garden Grove Farmers Market on Main Street for consideration to waive fees associated with the weekly Farmers Market. (Continued from the March 13, 2018, meeting.) (Action Item) | Date: | 6/12/2018 |
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| | | | | | | | OBJECTIVE
To provide the City Council with a progress report on the Garden Grove Farmers Market on Main Street, and to request direction on the renewal of the annual permit and consider the request to waive the annual fees associated with the weekly farmers market. |
| | | | | | | | BACKGROUND
At the City Council meeting held on Tuesday, March 13, 2018, staff received direction to extend the annual permit for the weekly Farmers Market on Main Street for an additional 90 days, and to have the Director, Ms. Ostendorf, return back to City Council with a progress report on improvements implemented to the weekly farmers market. |
| | | | | | | | DISCUSSION
Staff has been in communication with Ms. Ostendorf to receive monthly updates on the progress and improvements being considered and implemented to the weekly farmers market. During the month of April, a Pokémon Fest was an added event to the farmers market on Sunday, April 15. Ms. Ostendorf reported that there were hundreds of additional patrons that visited the farmers market that day, but there was no impact to the sales of farmers market vendors, and this event did not help the businesses on Main Street. Ms. Ostendorf will not be hosting this type of event in the future.
During the month of May, Ms. Ostendorf reported that there had been obstacles in the planning process, but continued to work on a schedule for the future months. Also, the Garden Grove Downtown Business Association (GGDBA) hired a new car show operator, which Ms. Ostendorf has met with and is interested in collaborating with her to have the car show in conjunction with the farmers market on Sundays. Ms. Ostendorf reported that the first car show will take place on the second Sunday of each month beginning on Sunday, July 8. Additionally, Ms. Ostendorf will be recruiting three food booths that may include crepes, empanadas, and pupusas.
During the month of June, the farmers market hosted an Elvis Fan Club event on Sunday, June 3. Also, a cooking demonstration is scheduled on Sunday, June 24 with a professional Chef, Ollie George.
Attached is a letter from Ms. Ostendorf that provides additional information on programming and marketing for the farmers market for the remainder of the calendar year. |
| | | | | | | | FINANCIAL IMPACT
The total amount in fees that would be waived is $1,551.50. This amount includes the annual business license fee of $71.50 per vendor (21 participating vendors), for a total of $1,501.50, and the annual event permit fee of $50. |
| | | | | | | | RECOMMENDATION
It is recommended that the City Council:
- Provide staff direction on the renewal of the annual permit for the Garden Grove Farmers Market on Main Street, and
- Consider the request from the Garden Grove Farmers Market Director to waive the annual fees associated with the weekly Farmers Market on Main Street.
By: Janet Pelayo, Community Services Manager
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